and I’ll tell you how I can help.

Don’t worry about what you think your needs are, I’ll do that for you. I am a user experience designer. The hero you need when the situation is dire. …


My wife has been cleaning out her office. She hands me a book titled “ITTEN,” all caps in the title. It is an old book on color theory by Swiss expressionist painter Johannes Itten. This is an old book, the copy write is from 1970, but Itten worked and taught…


Part of the problem with trying to uncover user needs and desires is that you must first get into the mindset of the user. That means empathizing with the user and understanding their goals. We may start a project with our assumptions and those sometimes prove correct some of the…


ypography was one of the first things we studied in my program at Flatiron school. It is a basic foundational element of interaction in all forms of media. Everything needs some instruction of description. Reading and sharing written words is seen in almost everything you encounter in your daily travels…


Logos are tricky.

Logos are illustrative

Logos are not random designs. In addition to the colorful artwork, they are also a message to consumers. They are brand identity. Logos are the first thing most people will interact with in your company.

Logos tell a story in a succinct, but important…


Squirrel playing in my backyard

It is 9am, I stare out the window. A grey squirrel bounces down my fence toward the hazelnut tree in the back corner of my yard. I have got to know this squirrel very well over the past year. I haven’t named him but I know a lot about him…


Man taking a big hit at a slapping competition.
Do you wonder why the competitors always do this shirtless?

You know what is refreshing and fun? Yep, you guessed it! A fat slap in the face by life.

Time to pick yourself up off the floor and get back to it. Setbacks happen, but they cannot break you. I used this slapping competition image to illustrate that. While this…


Collage of popular memes.

Memes, GIFs and text posts are like the products of our minds. We create them and push them online for validation and a sense of self. Our ideas are tested by those that see them. Reactions and friendly discourse are the desired outcomes. We measure our successes and failures by…


Different methods for continued education
A different type of degree.

I just finished another Udemy course. The topic was on color schemes for digital products. In the past month, I have taken six courses. I loved all of them. It all began when I decided that I am on a self-led journey of growth. What I can’t learn directly in…


Crumpled paper with ‘why?’ typed on it.

One thing I have noticed about a lot of people doing user experience design work; Many have backgrounds in human studies like anthropology, sociology, psychology, or HCDE. All these fields evaluate human behavior from similar perspectives. The common question they all ask is ‘why?’

For people in those fields, ‘why’…

Alex reed

A UX Designer in a UX Designer world

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