Alex reed·Oct 28, 2020Lessons from the pastMy wife has been cleaning out her office. She hands me a book titled “ITTEN,” all caps in the title. It is an old book on color theory by…
Alex reed·Oct 22, 2020Decision tree modelingPart of the problem with trying to uncover user needs and desires is that you must first get into the mindset of the user. That means…
Alex reed·Sep 29, 2020Backyard inspirationIt is 9am, I stare out the window. A grey squirrel bounces down my fence toward the hazelnut tree in the back corner of my yard. I have…
Alex reed·Sep 24, 2020A slap in the faceYou know what is refreshing and fun? Yep, you guessed it! A fat slap in the face by life.
Alex reed·Sep 16, 2020How is a meme like UX?Memes, GIFs and text posts are like the products of our minds. We create them and push them online for validation and a sense of self. Our…
Alex reed·Sep 8, 2020The University of MeI just finished another Udemy course. The topic was on color schemes for digital products. In the past month, I have taken six courses. I…
Alex reed·Sep 4, 2020The ‘why?’ of thingsOne thing I have noticed about a lot of people doing user experience design work; Many have backgrounds in human studies like anthropology…
