Open in app

Sign In

Write

Sign In

Alex reed
Alex reed

2 Followers

Home

About

Nov 3, 2020

Tell me your story…

and I’ll tell you how I can help. Don’t worry about what you think your needs are, I’ll do that for you. I am a user experience designer. The hero you need when the situation is dire. …

3 min read

3 min read


Oct 28, 2020

Lessons from the past

My wife has been cleaning out her office. She hands me a book titled “ITTEN,” all caps in the title. It is an old book on color theory by Swiss expressionist painter Johannes Itten. This is an old book, the copy write is from 1970, but Itten worked and taught…

4 min read

Lessons from the past
Lessons from the past

4 min read


Oct 22, 2020

Decision tree modeling

Part of the problem with trying to uncover user needs and desires is that you must first get into the mindset of the user. That means empathizing with the user and understanding their goals. We may start a project with our assumptions and those sometimes prove correct some of the…

4 min read

Decision tree modeling
Decision tree modeling

4 min read


Oct 15, 2020

Typo 101 or …

ypography was one of the first things we studied in my program at Flatiron school. It is a basic foundational element of interaction in all forms of media. Everything needs some instruction of description. Reading and sharing written words is seen in almost everything you encounter in your daily travels…

4 min read

Typo 101 or …
Typo 101 or …

4 min read


Oct 8, 2020

Logos are…

Logos are tricky. Logos are illustrative Logos are not random designs. In addition to the colorful artwork, they are also a message to consumers. They are brand identity. Logos are the first thing most people will interact with in your company. Logos tell a story in a succinct, but important…

4 min read

Logos are
Logos are

4 min read


Sep 29, 2020

Backyard inspiration

It is 9am, I stare out the window. A grey squirrel bounces down my fence toward the hazelnut tree in the back corner of my yard. I have got to know this squirrel very well over the past year. I haven’t named him but I know a lot about him…

5 min read

Backyard inspiration
Backyard inspiration

5 min read


Sep 24, 2020

A slap in the face

You know what is refreshing and fun? Yep, you guessed it! A fat slap in the face by life. Time to pick yourself up off the floor and get back to it. Setbacks happen, but they cannot break you. I used this slapping competition image to illustrate that. While this…

4 min read

A slap in the face
A slap in the face

4 min read


Sep 16, 2020

How is a meme like UX?

Memes, GIFs and text posts are like the products of our minds. We create them and push them online for validation and a sense of self. Our ideas are tested by those that see them. Reactions and friendly discourse are the desired outcomes. We measure our successes and failures by…

5 min read

How is a meme like UX?
How is a meme like UX?

5 min read


Sep 8, 2020

The University of Me

I just finished another Udemy course. The topic was on color schemes for digital products. In the past month, I have taken six courses. I loved all of them. It all began when I decided that I am on a self-led journey of growth. What I can’t learn directly in…

4 min read

The University of Me
The University of Me

4 min read


Sep 4, 2020

The ‘why?’ of things

One thing I have noticed about a lot of people doing user experience design work; Many have backgrounds in human studies like anthropology, sociology, psychology, or HCDE. All these fields evaluate human behavior from similar perspectives. The common question they all ask is ‘why?’ For people in those fields, ‘why’…

4 min read

The ‘why?’ of things
The ‘why?’ of things

4 min read

Alex reed

Alex reed

2 Followers

A UX Designer in a UX Designer world

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech