Alex reedLessons from the pastMy wife has been cleaning out her office. She hands me a book titled “ITTEN,” all caps in the title. It is an old book on color theory by…Oct 28, 2020Oct 28, 2020
Alex reedDecision tree modelingPart of the problem with trying to uncover user needs and desires is that you must first get into the mindset of the user. That means…Oct 22, 2020Oct 22, 2020
Alex reedBackyard inspirationIt is 9am, I stare out the window. A grey squirrel bounces down my fence toward the hazelnut tree in the back corner of my yard. I have…Sep 29, 2020Sep 29, 2020
Alex reedA slap in the faceYou know what is refreshing and fun? Yep, you guessed it! A fat slap in the face by life.Sep 24, 2020Sep 24, 2020
Alex reedHow is a meme like UX?Memes, GIFs and text posts are like the products of our minds. We create them and push them online for validation and a sense of self. Our…Sep 16, 2020Sep 16, 2020
Alex reedThe University of MeI just finished another Udemy course. The topic was on color schemes for digital products. In the past month, I have taken six courses. I…Sep 8, 2020Sep 8, 2020
Alex reedThe ‘why?’ of thingsOne thing I have noticed about a lot of people doing user experience design work; Many have backgrounds in human studies like anthropology…Sep 4, 2020Sep 4, 2020
