Alex reedLessons from the pastMy wife has been cleaning out her office. She hands me a book titled “ITTEN,” all caps in the title. It is an old book on color theory by…4 min read·Oct 28, 2020----
Alex reedDecision tree modelingPart of the problem with trying to uncover user needs and desires is that you must first get into the mindset of the user. That means…4 min read·Oct 22, 2020----
Alex reedBackyard inspirationIt is 9am, I stare out the window. A grey squirrel bounces down my fence toward the hazelnut tree in the back corner of my yard. I have…5 min read·Sep 29, 2020----
Alex reedA slap in the faceYou know what is refreshing and fun? Yep, you guessed it! A fat slap in the face by life.4 min read·Sep 24, 2020----
Alex reedHow is a meme like UX?Memes, GIFs and text posts are like the products of our minds. We create them and push them online for validation and a sense of self. Our…5 min read·Sep 16, 2020----
Alex reedThe University of MeI just finished another Udemy course. The topic was on color schemes for digital products. In the past month, I have taken six courses. I…4 min read·Sep 8, 2020----
Alex reedThe ‘why?’ of thingsOne thing I have noticed about a lot of people doing user experience design work; Many have backgrounds in human studies like anthropology…4 min read·Sep 4, 2020----